6 benefits of using SMS marketing
Short Message Service or commonly known as SMS is a text messaging service you can use through the mobile phone. In this modern world, everyone uses handphones and SMS marketing has become the main source of sending information, advertising your business, and getting new customers for any business. Today we will learn the 6 benefits of using SMS marketing.
Not Expensive
SMS marketing is not expensive compared to other marketing tools like Facebook ads, commercial advertising, or print advertising. When using a bulk SMS marketing system, it becomes cheaper and can send to many people in a single click. Some big collection agencies and even government bodies are still using SMS marketing to create awareness and get to the customer because it is one the cheapest way.
Boost customer engagement
One way of engaging with customers is to send multiple choices to customers using an SMS marketing system. Running a survey about current issues, doing a poll to see what customers like most or giving exclusive deals, and running a contest to attract more customers, all can be done using this simple SMS marketing to boost engagement with current and new customers.
Better open rates
SMS marketing has a better open rate compared to phone calls or emails. A study shows that 98% of SMS are opened within 5 minutes upon receiving. Most phone calls will go unattended or ignored due to work and emails mostly will go to the junk or spam folder which makes it difficult to reach customers. Meanwhile, SMS goes directly to the handphones of customers which makes it have a better open rate.
Does not require internet
Most of the jobs around us in running with the help of the internet. We cannot do anything without the internet in this modern era. But if in case of any internet shut down, what will happen? That is why SMS marketing is very important because it does not require the usage of the internet. You can simply use a cheap mobile device to send SMS and keep in touch with all the customers even without internet service.
Can connect with other marketing channels
SMS marketing can be easily connected with marketing channels like Aweber, Salesforce, and Eventbrite. These channels do email marketing, collect customer data, and event management, You will just need to synchronize the SMS marketing service to get to a larger customer database. One of the best SMS marketing providers is textingbase.com which gives great service at a lower price so that you can easily connect with other marketing channels.
Customer opt-in / opt-out
An option of opting out and opting in will make sure the database grows rapidly. SMS marketing offers this variety either they want to continue getting SMS or to unsubscribe. Through this, we know how to target certain customers and not waste time sending SMS to those not interested. When customers have these options they will not feel their freedom is violated and most of them will continue to receive this SMS.